Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Plus leads in urban market, Rishtey leads rural market@ BARC Ratings Week 1

13-January-2017
Font Size   16
Star Plus leads in urban market, Rishtey leads rural market@ BARC Ratings Week 1

Star Plus has reinstated its first position for BARC’s first week of 2017 (December 31-Janurary 6) in the urban market, garnering 490 million impressions. It was followed by Colors and Sony Entertainment. Rishtey continued to rule the rural market with 376 million impressions.

Overall as well, Star Plus returned to its first spot by fetching 698 million impressions followed by Colors (687 million impressions) and Rishtey (498 million impressions) at second and third positions respectively.

Urban Market

Star Plus led the BARC’s urban market garnering 490 million impressions compared to 439 million impressions in week 52 (December 24-30) of 2016.

Colors slipped to second spot with 470 million impressions as against its 463 million impressions in the previous week.

Sony Entertainment Television held on to its third spot with 291 million impressions as against 297 million impressions in week 52.

Sony Sab maintained its fourth spot with 265 million impressions compared to previous week’s 272 million impressions.

Even Zee TV stayed on the fifth spot fetching 254 million impressions as against 255 million impressions in week 52.

Rural Market

Rishtey continued to be at the top in the rural market with 376 million impressions.

Zee Anmol moved up to second spot replacing Sony Pal, garnering 266 million impressions as against its 280 million impressions it fetched in week 52.

Sony Pal, which slipped to third spot, managed 262 million impressions compared to previous week’s 306 million impressions.

Both Star Utsav and Colors held on to their previous week’s spots at fourth and fifth positions with 254 and 216 million impressions respectively.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube