Top Story


Home >> Media - TV >> Article

STAR Plus gears up for another weekend adventure – Lucky

Font Size   16
STAR Plus gears up for another weekend adventure – Lucky

Continuing with its focus on the weekend block, STAR Plus is all set to launch another weekly offering from the first week of November 2006. Playing with the thriller-adventure genre this time, the channel is all set to launch a new show, ‘Lucky’, in its 8.00 pm block on Saturdays.

Deepak Segal, EVP, Content, STAR Entertainment, said, “Weekends have been doing very well for us. ‘Prithviraj Chauhan’ is averaging at 7 plus, ‘Baa, Bahoo aur Baby’ and ‘Sai Baba’ continue to deliver, and the new initiatives are also picking up. It’s not easy to do these kinds of numbers without a ‘KBC’, so in all we are happy.”

He further said, “But weekend has never been an easy slot for anyone and you cannot stop experimenting on this slot – which is what we are doing. ‘Lucky’ is another initiative in this direction.”

The channel recently launched ‘Antariksh’, which is targeted at the kids TG, and ‘Lucky’ in the weekends is also looking at the young TG – the 4-24 age-group. The show has been designed as a complete story in an episode.

Not much on the marketing of the show has been finalised as yet, but the marketing is expected to be on-air driven.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular