Top Story


Home >> Media - TV >> Article

Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

Font Size   16
Star Plus and Sony Pal maintain hold over urban and rural market, respectively @BARC Week 16

According to BARC data for week 16 (April 15–21), Star Plus continued to maintain its hold over the urban market with 428 million impressions. Sony Pal, too, continued to lead the rural market in the same week with 448 million impressions.

Collectively, Star Plus dominated the chart with 639 million impressions, followed by Sony Pal with 595 million impressions and Colors with 570 million impressions.

Urban Market

Despite suffering a fall in its ratings, Star Plus continued to top the urban market with 428 million impressions, compared to 456 million impressions it had in Week 15.

Colors witnessed a similar pattern as it held on to its second spot with 373 million impressions as against the 393 million impressions it fetched the previous week.

Zee TV, climbed to third spot with 280 million impressions, compared to Week 15’s 285 million impressions.

Sony SAB slipped to fourth spot with 274 million impressions as against its 288 million impressions it garnered in Week 15.

Sony Entertainment Television retained its fifth position with 254 million impressions as against previous week’s 268 million impressions

Rural Market

Sony Pal maintained its dominance over the rural market with 448 million impressions, as against Week 15’s 464 million impressions.

Rishtey retained its second spot with 386 million impressions compared to the 395 million impressions it garnered last week.

Zee Anmol moved to third spot with 363 million impressions as against the 326 million impressions it fetched in Week 15.

Star Utsav slipped to fourth spot with 322 million impressions.

 Zee TV retained its fifth spot with 222 million impressions.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised