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Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 11 Ratings

24-March-2017
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Star Plus and Sony Pal lead urban and rural markets respectively @BARC Week 11 Ratings

According to BARC data for week 11 (March 11–17), Star Plus continued to maintain its hold over the urban market with 481 million impressions. The same goes for Sony Pal which continued to take the first spot in the rural market in week 11 with 425 million impressions.

Collectively too, Star Plus took the first spot bringing in 744 million impressions followed by Colors at the second spot (612 million impressions) and Sony Pal at the third spot (574 million impressions).

Urban market

Star Plus continued to top the urban market with 481 million impressions, compared to 500 million impressions it had in week 10.

Colors held on to its second spot with 409 million impressions as against the 421 million impressions it fetched the previous week.

Sony Entertainment Television maintained its third spot with 306 million impressions as against previous week’s 294 million impressions.

Zee TV moved up to the fourth spot managing 297 million impressions, compared to week 10’s 291 million impressions.

Sony SAB slipped to the fifth spot fetching 292 million impressions as against week 10, in spite of having almost the same number of impressions (292 million impressions in week 10).

Rural Market

Sony Pal continued to lead the rural market with 425 million impressions, as against week 10’s 419 million impressions.

Rishtey moved to the second spot fetching 381 million impressions compared to previous week’s 337 million impressions.

Zee Anmol slipped to the third spot with 362 million impressions as against the 365 million impressions it fetched in week 10.

Star Utsav maintained its fourth spot with 322 million impressions as against the previous week’s 331 million impressions.

Star Plus too held on to its fifth spot with 263 million impressions.

Tags Star Plus

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