Top Story


Home >> Media - TV >> Article

STAR Jupiter Entertainment Television gets active; Suvarna launches new reality show

Font Size   16
STAR Jupiter Entertainment Television gets active; Suvarna launches new reality show

Star Jupiter Entertainment Television, the joint venture formed late last year with STAR and Rajeev Chandrasekhar’s Jupiter Entertainment Ventures, is beginning to scale up its activities. Its Kannada GEC Suvarna has launched a mega property ‘Katheyalla…Jeevana’, which is a reality show with real life stories. South India female actor Lakshmi is the host of the show, who helps and counsels participants to overcome their challenges. The show will be telecast from Monday to Friday, in the 8 pm to 9 pm slot, beginning June 22, 2009.

Anup Chandrasekharan, COO, Suvarna TV, who was present at the launch event, said, “We are looking at revamping the entire programming line up. This is our first offering in this direction, and will launch a host of new initiatives in the couple of months.”

Jagadish Kumar, President, STAR Network, South India, added, “We have been guilty of ignoring the South India market and we are here now to make all the amends. STAR is known for its programming quality, entertainment while being socially relevant. These three qualities will be seen across all our future endeavours in this market. South India forms almost 50 per cent of the all India cable and satellite television homes which goes to show the tremendous potential and significance that this market holds.”

On the way ahead, he said, “Our priority was to get quality resources. We have been able to do that now, and have a great team in place. We had an advantage of the equity that Suvarna already had in the market. It is true that there is a huge gap between Udaya TV, ETV Kannada and Suvarna, but we are eyeing the number two slot in next six to 12 months. We engaged a research agency, which got into focus group discussions to understand the fatigue level, and also understand viewers need. Based on this, we will be taking a revamp exercise. The idea is to tell good stories and tell it compellingly enough for viewers to watch, and raise the bar for Kannada viewing audience.”

While Kumar did agree that the STAR brand name would eventually be brought to the channels under the STAR Jupiter JV, he offered no comments on the subject, and asserted that there were no immediate plans on this. He concluded, “We are right now focussing on the way ahead, and exploring ways in which we can grow.”


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.