Top Story


Home >> Media - TV >> Article

Star Gold reports rapid increase in channel share

Font Size   16
Star Gold reports rapid increase in channel share

With the dubbed version of the Hollywood blockbuster Jurassic Park –The Lost World, Star Gold asserts that it has received channel share of 4.3 %, thus beating its mainstream rivals such as Zee TV (4.2), Sahara Manoranjan (2.1) and Sab TV (0.8) in week December 21-27, 2003. The Star Gold spokesperson asserts that Jurassic Park 2, which received a TVR of 3.2, was pitted against Devdas on Sony and that the increase in ratings did not imply an easy triumph for the channel. According to Star, the other movie that rated well in the same week was Wednesday Gold Sarfarosh (1.7 TVR), which was pitted against the satellite premiere of Baaz-The Bird in Danger on Set Max.

The Star spokesperson also asserts that the prime time slot has also fared extremely well in the same week, with a share of 4.8 as against Set Max at 4.26, Zee Cinema at 2.99 and B4U at 0.36. (Source: AC Nielsen TAM, C&S 4+, 20:00-22:59, week Dec 21-27, 2003, Hindi Speaking Markets).

The channel reports that it expects to see a similar high with the telecast of Shaolin Soccer (which was a big hit in Hong Kong) and the premiere of the critically acclaimed Teen Deewarein on Wednesday Gold.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.