Top Story

e4m_logo.png

Home >> Media - TV >> Article

STAR Cricket gains strongly from India-Lanka final

21-July-2008
Font Size   16
STAR Cricket gains strongly from India-Lanka final

STAR Cricket channel from the ESPN STAR Sports stable garnered the highest channel share among all sports channels for the week from July 6-12, 2008. With a 75 per cent share, it was way ahead of the next channel which secured only 13 per cent share. STAR Cricket achieved this position riding on the Asia Cup final between India and Sri Lanka held on July 6, 2008 and the ongoing Test series between England and South Africa.

The India-Sri Lanka final received rating of 8.6 TVR (CS M 15+, Sec ABC). STAR Cricket achieved a rating of 5.7 TVR while DD1 received 2.9 TVR. The final saw peak ratings of 8.1 on STAR Cricket. The markets of Gujarat, Madhya Pradesh, Hyderabad, Mumbai and West Bengal garnered huge viewership for the final. Gujarat garnered the highest viewership on July 6 (13.9 TVR). Mumbai received 10.1 TVR, Hyderabad 8.9 TVR, Madhya Pradesh 9.7 TVR and West Bengal 9.1 TVR.

When contacted, ESPN STAR Sports spokesperson said, "We are delighted to see STAR Cricket on the top of the sports channels list. The channel has emerged as the favorite destination for cricket aficionados to watch the game they love the most."

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds