Top Story

e4m_logo.png

Home >> Media - TV >> Article

Star Ananda bags television rights for Sahara Calcutta Football League 2008

09-July-2008
Font Size   16
Star Ananda bags television rights for Sahara Calcutta Football League 2008

Star Ananda has acquired the television rights for the Sahara Calcutta Football League for the next four years. The League, which has eight first division clubs of Kolkata participating, kicked off from July 8, 2008 with the inaugural match between Peerless Sporting Club and Camelia George Telegraph Sporting Club.

Last year, Kolkata-based channel 24 Ghanta had given live telecast of the League matches. The Sahara Group has been sponsoring the League for the last few years.

Ashok Venkatramani, CEO, MCCS, said, “Star Ananda plans to make the Calcutta Football League this year a much bigger and better experience through its live coverages. We will be telecasting 36 matches live. Football experts would be invited in the studio to give pre- and post-match analysis. It will be an eight-camera digital production with state-of-the-art sports graphics. I am sure millions of our viewers would get a whole new experience.”

Abhijit Sarckar, Head of Corporate Communications, Sahara India Pariwar, said, “We are proud to be associated with the oldest and most prestigious Football League in the country. Sahara India Pariwar is strongly committed to the cause of sports. This also reflects in the organisation’s close association with different sports at various international, national, regional / local and organisational levels.”

Simoco and Rain are the co-sponsors for the Sahara Calcutta Football League 2008.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...