Top Story


Home >> Media - TV >> Article

Sports Broadcasting Signals Bill introduced

Font Size   16
Sports Broadcasting Signals Bill introduced

The Sports Broadcasting Signals Bill, 2007, providing for compulsory sharing of advertisement-free live sports broadcasting signals with all platforms of the public broadcaster on a revenue-sharing basis, was introduced in the Lok Sabha recently. The Bill, introduced by I&B Minister Priyaranjan Dasmunsi, seeks to replace the Ordinance promulgated in early February to provide widest possible access to sporting events.

Once the Bill enters the law books, sporting events of national importance can be accessed on All India Radio and Doordarshan’s national network. Besides DD1 and AIR’s national hook-up, matches will also be available on DD’s direct-to-home platform.

The revenue-sharing format has also been incorporated in the Bill. In the case of television coverage, 75 per cent of the advertisement revenue earned will go to the rights holder and the remaining will be with the public broadcaster. For radio coverage, a 50:50 revenue-sharing model has been provided for. According to the Bill, the Centre can mandate that Prasar Bharati will use a percentage of the revenue received for broadcasting other sporting events, which struggle to find sponsorships and space on television.

Through the Bill, the Ministry proposes to provide legislative teeth to the downlinking and uplinking guidelines issued in late 2005 as some television channels challenged their legality in court. Penalties for violation include suspension or revocation of licence, permission or registration besides a fine not exceeding Rs 1 crore. Once it becomes law, it will be effective with retrospective effect from November 11, 2005, when the guidelines were notified.

The Bill is expected to come up for consideration and passing towards the end of next week, after the Lok Sabha finishes discussion on the Motion of Thanks to the President to the Joint Sitting of both Houses on the opening day of the Budget session.

The Ordinance was promulgated after Nimbus Communications refused to share live feed of the India-West Indies one-day series with Doordarshan after the Delhi High Court passed an order for a seven-minute deferred telecast signal to the public broadcaster and live broadcast on AIR.

Dasmunsi, in a statement giving reasons for promulgation of the Ordinance, said the government was only reiterating an earlier order making sharing of live feed of sports events with Doordarshan mandatory. The statement of objects and reasons appended to the Bill said that the public broadcaster Doordarshan covered 98 per cent of the population and was the only network having terrestrial rights of broadcasting.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube