Top Story


Home >> Media - TV >> Article

Special Interest channels: Are they a threat to the General entertainment channels?

Font Size   16
Special Interest channels: Are they a threat to the General entertainment channels?

A detailed look at the viewership trends over last 75 weeks has an enigmatic answer- Yes and No!

While the general entertainment channels have managed to hold on their viewership in Prime time, morning day-part is a different story. With over 70 channels beaming at Hindi-English audience, and most of them focussing to wean audience away from general entertainment channels, relative performance of these two broad categories makes an interesting analysis.

To get a comprehensive picture, we looked at the TAM channel share data for three distinct audience groups - male, female and youth (defined below) and considered both primetime and morning day part.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised