Top Story


Home >> Media - TV >> Article

Sony, Zee aims to thrill and chill audience with new ‘supernatural’ shows

Font Size   16
Sony, Zee aims to thrill and chill audience with new ‘supernatural’ shows

Zee TV launched ‘Rooh’ on November 6 and Sony Entertainment channel launched its all-new thriller series ‘Aahat 2’ on November 19. These new series are defined not as horror shows but ‘supernatural thrillers’.

Ashvini Yardi, Head Programming, Zee TV, explained, "The series is a one-hour slot on Saturday that deals with the 'super-natural'. There is no blood or gore, as one would expect in a horror show, no ugly faces, gnashing teeth, tantriks and no loud drama. In that sense, the themes that we are dealing with are very different. The treatment given to these shows is also very novel, very real.”

Supernatural and suspense stories seem to have always found a huge fan following among Indian audience. Tarun Katial, Executive Vice President, Programming and Response, Sony Entertainment Television, said, “Sony has always explored programming with new concepts and genres, providing a well-balanced mix of innovative shows appealing to every member of the family. ‘Aahat’ has been one of the most successful and popular properties on the channel and ‘Aahat 2’ also promises to grip the viewers, further strengthening the channel’s franchise on Fridays.”

‘Aahat 2’, on the first day of its launch, got a TVR of 4.75 in the Hindi speaking market, though the second episode saw a drop in the TVR, it might still be a bit too early to comment. ‘Rooh’ is however seeing a steady rise in its TVR. While the first episode got 0.88 by the third episode the TVR had gone up to 1.22.

Commenting on the initial response of ‘Rooh’, Yardi said, “The opening of the series has been good. Since people were tired of watching the same old loud drama when it came to horror series, I think ‘Rooh’ is a pleasant change, different from the rest.” She added, “The new element in the series is that now we have started asking people for their experiences with the supernatural. Our internal team shall decide on the one that is most worthy of being converted into an episode”.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3