Top Story

Home >> Media-TV >> Article

Sony to bank on events for the next 3 months

01-June-2005
Font Size   16
Sony to bank on events for the next 3 months

Sony Entertainment Television has planned to reasonably bank on events for the next three months. The channel has three major events coming up to lure the advertisers and viewers. At the same time sister channel MAX is creating more noise around its cricketing properties by adding Virendra Sehwag to the ‘MAX Parivaar’.

The events that will soon be seen on Sony begin with Sonu Nigam’s show revolving around his new album ‘Chanda Ki Doli’. The channel has planned quite a few properties around Sonu Nigam’s life itself, the album and the Sony Nigam show as the genesis point.

N P Singh, COO, SET, said that these events are scheduled to unwrap in the course of three months. The other shows that would be seen include an event called ‘Yaaron’. This is a roadshow that has the Indian Idol stars at the helm of affairs. The channel’s 8.00 pm musical daily, ‘Kaisa Ye Pyaar Hai’ will also see a concert that is being sold separately.

Commenting on how these would be used by the channel, Singh said, “These initiatives allow us off-air advantages by interacting more with the trade fraternity, the promotions that are done around them and so on. And since each of these is a great property, the on-air benefits are obvious.”

The cricketing events that would soon be seen on MAX are ICC Super Series, which would take place in October 2005. This would be followed by ICC Champions Trophy and ICC Cricket World Cup. The channel has roped in cricketer Virendra Sehwag to make the relevant noise around these.

Singh explained, “He is the best cricketer today and he reflects the ‘Deewana Bana De’ spirit more than anyone else. We would be working with him for both on-air and off-air promotions.”

Even as Singh doesn’t divulge more on the contract, it is clear that this relation is exclusive and restricts Sehwag from any promotional activity for other channels. On how the channel intends to use Sehwag, Kunal Dasgupta, CEO, SET India, replied, “You have seen the manner in which we have worked with Mandira Bedi and Kapil Dev to add more life to this game of cricket. You can expect more on the same lines from Sehwag as well.”

Sehwag’s entry would definitely add more interest in the manner MAX promotes cricket. Whether it adds more numbers to the sport, that would be an interesting watch.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space