Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony SIX bags telecast rights for World Kabaddi League in India

15-July-2014
Font Size   16
Sony SIX bags telecast rights for World Kabaddi League in India

World Kabaddi League has signed up with Sony SIX for its broadcast coverage for India. World Kabaddi League, (WKL) is the world’s first professional Kabaddi League that has been conceptualised in India and will be played globally. The league is loosely based on the Formula 1 style travelling global sports property, wherein all the participating teams compete with each other in a double round robin format. The League will be played by 10 teams every weekend across 15 cities covering four continents.

Commenting on the development, Prasana Krishnan, Executive VP, MSM and Business Head, Sony SIX said, “We are pleased to sign World Kabaddi League as this game has a latent following in North India, where it is seen as a community sport. We feel it is time to revive its legacy and make it an exciting venture for all those involved in the Kabaddi ecosystem. It will be interesting to take this sport to the swanky stadiums in India and abroad. It’s our endeavour to popularise Indian sports and through this association we aim to create visibility and generate interest for the game.”

On awarding the broadcast right to Sony SIX, Raman Raheja, CEO, World Kabaddi League said, “We were in talks with various broadcasters for each region, and out of them all, Sony SIX had the most promising line-up of premier sporting properties this year. For a debutant sporting property, the broadcaster becomes a very crucial associate in determining the economic success of a league and I am extremely delighted to announce this association.”

World Kabaddi League is a society registered with the Registrar of Firms & Societies, having its registered office at Chandigarh and corporate office at Gurgaon.

Tags SONY SIX World Kabaddi League Raman Raheja Prasana Krishnan

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds