Top Story

Home >> Media-TV >> Article

Sony Six acquires broadcast rights for Yonex Sunrise India Open

21-March-2015
Font Size   16
Sony Six acquires broadcast rights for Yonex Sunrise India Open

Sony Six will be broadcasting the Yonex Sunrise Open from March 24-29, 2015. The tournament will be held at the Siri fort Indoor Sports Complex in New Delhi and will feature some of the country’s brightest talents including Srikanth Kadambi, the reigning Swiss Open champion, world number 2 Saina Nehwal, Padma Shri winner P V Sindhu and Commonwealth Games Gold medallist, Parupalli Kashyap.

 Apart from the top crop of Indian talent, the tournament will also feature the best of international badminton talent including Jan O Jorgensen, Dan Lin and the All England Open Championships winner, Carolina Marin. The Open will see players battle it out to win the illustrious title and a total prize money of $275,000.

Prasana Krishnan, Business Head, Sony Six said, “The India Open is undoubtedly the biggest major played in India every year and we are thrilled to come on board as the broadcasting partner for this marque tournament which attracts the best of Indian and international talent year on year. The viewer base for badminton in India has got stronger with every tournament in which our players feature. We expect the viewership to only grow manifold for this tournament considering its iconic status and the conducive telecast hours.”

 The tournament currently boasts of the BWF Super Series status, which was given to it in 2011. Super Series is a series of 12 prestigious tournaments played around the world, which also includes the highly coveted All England Open. Sony Six, as a part of its agreement with the Badminton Association of India (BAI), holds the rights to telecast the tournaments which are played in the country. Earlier this year, the channel also broadcast one of the premier Indian badminton tournaments in the Syed Modi International Grand Prix along with its sister channel, Sony Pal.

Tags SONY SIX Yonex Sunrise Yonex Sunrise India Open Prasana Krishnan Saina Nehwal PV Sindhu Parupalli Kashyap Srikanth Kadambi Sony Pal

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.