Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony Pictures Network acquires on-air and digital broadcast rights of Super Fight League

20-December-2016
Font Size   16
Sony Pictures Network acquires on-air and digital broadcast rights of Super Fight League

India’s first mixed martial arts promotion, Super Fight League – promoted by British business magnate and sports enthusiast Bill Dosanjh and British professional boxing sensation and two-time world champion Amir Khan today announced Sony Pictures Network India (SPN) as the official broadcast partner for the first ever MMA league to be hosted in India from January 20 – February 25 2017. The fights will be broadcast live on SONY ESPN and SONY ESPN HD channels while the opening ceremony will be shown live on Sony MAX.

The franchisee-based league that will feature eight teams is being organised in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on January 20, 2017. SPN also has the broadcast rights for the league across Sri Lanka, Pakistan, Bangladesh, Nepal, Bhutan, Afghanistan and Maldives.

Bill Dosanjh, CEO and Principal Founder, Super Fight League, said, “SONY ESPN is the channel that is synonymous for bringing MMA to the television sets of the Indian audience. We at Super Fight League are really excited about Sony Pictures Networks India coming on board as the broadcast partners for the inaugural edition of the league. Having Sony as the broadcast partner will help us in our endeavour to reach the maximum variety of audience and make Super Fight League a household name for MMA in India.”

Rajesh Kaul, President, Distribution and Sports Business, Sony Pictures Network, said, “Having been a forerunner in popularising MMA, the sports cluster of Sony Pictures Networks India is the premier destination for viewing mixed martial arts. We are pleased to announce the expansion of our MMA portfolio with the addition of the Super Fight League which is India’s first mixed martial arts league on our network.”

The fights in the league will be held over Friday, Saturday and Sunday and will be broadcast from 7-9 pm over the weekend and can also be streamed live on SonyLIV.

Tags Sony Pictures Network Super Fight League

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.