Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony hits Phase II of its new programming strategy; to launch 2 new shows on April 24

06-April-2006
Font Size   16
Sony hits Phase II of its new programming strategy; to launch 2 new shows on April 24

More initiatives are coming from Sony Entertainment Television with the new programming strategy shaping up. According to the network’s COO, N P Singh, in the new content line-up, the channel would launch various new shows, including ‘Aisa Desh Hai Mera’ and ‘Thodi Khushi Thode Gham’ – both launching on April 24.

‘Aisa Desh Hai Mera’ is coming in the 9.00 pm slot, taking the space that would be left vacant by ‘Indian Idol – Season 2’ culminating. ‘Thodi Khushi Thode Gham’ comes in the 9.30 pm slot, replacing ‘Deal Ya No Deal’, which would be taken to a different slot. Both shows are designed as stripped dailies from Monday to Thursday.

A point to note here is Sony’s move to again house soaps instead of format and reality shows on its weekdays. With the new Friday line-up looking good for the channel and shows like ‘Fear Factor’ giving some numbers to speak of, the new programming strategy does appear promising. However, the battle is a tough one, especially since Zee TV is gaining ground, continuing with its endeavour to bring new shows.

At the same time, initiatives are also seen from SaharaOne with the new look and a line-up of four new shows beginning with ‘Suno Har Dil Kuch Kehta Hai’, which is slated to begin from April 10. Cricket giving it some advantage this week, the channel even managed to score a No. 3 position in Hindi GEC, Sony being pushed to the fourth slot.

The new programming strategy is much needed and many are keenly watching how it helps the channel. ‘Aisa Desh Hai Mera’ is a show about a female protagonist with Indian origin, while ‘Thodi Khushi Thode Gham’ is a struggle for truth between the ladies of the house and the men of the house. The situations are achieved from life itself and yet, the programme is not a dry family battle.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular