Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony Entertainment Television re-jigs programming team

07-December-2005
Font Size   16
Sony Entertainment Television re-jigs programming team

Sony Entertainment Television has brought in some changes in its content team. The channel has brought in heads for various areas in the programming function, who will report to the channel’s EVP and Business Head, Tarun Katial. According to SET COO, N P Singh, the new structure would allow Katial to focus more on the growth of the channel.

In the new structure, Anupama Mandloi, the hitherto Creative Director on the channel has become Senior VP-On-air Programming. Singh explained that Mandloi would work with a team of supervising producers who would help her with the on-air content. Katial commented, “Anupama is a seasoned and experienced professional and would really be running the nuts and bolts of the channel.”

The second distinct division is that of content development, which will be headed by Gursheel Walia. Said Katial, “We are seriously getting in the trend of seasonal programming and it is essential to constantly develop the next line of shows, even with the existing ones being consumed everyday.”

In addition to this, Nina Jaipuria will continue to look into the marketing of the channel and a resource will be soon added to the team.

Giving a rationale behind the entire change, Singh said, “The focus on on-air programming will sharpen with this. More importantly, it will give Tarun the flexibility to look at all the other aspects of channel like programming and marketing strategies and the operations of the channel on the whole.”

As for Katial, the new structure allows him to work closely with all these heads, “With focus on the pillars of programming in this form, we have strengthened each of these functions and this will reflect in the channel going forward.”

The Sony programming team’s structure hadn’t seen too many changes after Katial joined the channel in 2004 as the EVP-Programming, even when he was elevated as the channel’s Business Head earlier in the year. As for the results of this change, one will know soon how it has helped the channel.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by