Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sony announces new reality-based comedy format ‘Comedy Circus’

08-June-2007
Font Size   16
Sony announces new reality-based comedy format ‘Comedy Circus’

Sony Entertainment Television has announced a new reality-based comedy format ‘Comedy Circus’. The soap will be produced by Optimystix, and will go on air from June 16 every Saturday in the 9.30 pm slot.

The show brings together celebrities and professional comedians partners on a competitive stage. The show will see seven stand-up comedians teaming to train seven popular actors. The show will complete with 13 episodes.

On the occasion, Albert Almeida, EVP and Business Head, Sony Entertainment, said, “This show will present another facet of television’s most popular stars who will be vying to tickle the funny bones of their fans. The channel has always presented entertaining weekends to the viewers and this show is yet another trendsetter in variety entertainment.”

On the marketing of the show, Aseem Kapoor, Senior VP- Marketing, SET, said, “We are planning this time for a huge on-ground activity where the participants will themselves interact with the audience. Along with the traditional media which is television, outdoor and print, we have also planned for radio spots with Radio City as our radio partners while we have signed up with Yahoo! under the digital space.”

The seven actors include Urvashi Dholakia, stage and television actor Ketaki Dave, Karishma Tanna, Ali Asgar, Kiran Karmarkar, Swapnil Joshi and Varun Badola, who would team up with stand-up comedians like Shakeel Ahmed Siddiqui, VIP, Annu Mudgul, Pratap Faujdar, Khayali Saharan, Kashif Khan and Sunil Sawara to leave in splits with their gags and wit.

The panel of two judges will consists of Umar Shariff and Archana Puran Singh, while Shruti Sheth will host the show.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by