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Sony acquires top properties to further consolidate its weekend position

22-March-2005
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Sony acquires top properties to further consolidate its weekend position

In a bid to consolidate its weekend position further, Sony Entertainment Television has chased the big titles this year again and has lined-up movies like 'Veer Zaara', 'Dhoom' and 'Hum Tum' among others for the advertisers to choose from.

The channel officials explained that the idea is to offer the advertiser a good mix for connecting with the Indian audience, not just through serials but also properties like movies and events. Explaining more, Rohit Gupta, Head, Ad Sales, SET India, said, "We have an excellent line-up of movies and we have added to that with these new titles. With this, the advertiser has an opportunity to associate with premium properties, virtually every month."

Apart from the mentioned blockbusters from the Yashraj stable, the channel will also be airing titles like 'Mujhse Dosti Karogi' and 'Mere Yaar ki Shaadi Hai' alongside the present line-up it has, which include movies like 'Murder' and 'Masti'. With the 'Sansui Viewer's Choice' award and 'Femina India', the channel is selling quite a lot at a premium.

"Filmfare did well for us this year and it has built up a good pace for these programmes," said Gupta, "what is more important is that, while we in any case have a leadership position on weekends, with these properties, that position will strengthen further."

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