Top Story

Home >> Media-TV >> Article

Soap specialist Balaji Telefilms ventures into ad film production

16-May-2006
Font Size   16
Soap specialist Balaji Telefilms ventures into ad film production

Balaji Telefilms is set to venture into Ad Films and Corporate Films production. Kalpana Ravi, with fifteen years of experience in this field, would be looking after this venture.

Said Ekta Kapoor, “We have already established ourselves in the television and film industry with quite a few successful serials and films to our credit. Being a television production house, we already have the required in-house expertise and producing advertising and corporate films is just an extension of our working arm. We have a production infrastructure few can boast of.”

She added that expertise and infrastructure can be “put to good use in providing value for money to clients. While we don’t intend to come in at the low end, we can make sure that we deliver value for the buck”.

“We are always looking to expand our boundaries, not limiting ourselves to anything. Advertising holds vast potential, which we think deserves our attention. Kalpana, I think is perfect for this post considering her previous achievements and I expect nothing but the best from her,” Kapoor added.

Ravi has worked with Sahara One Television, Zee Telefilms, Karan Productions, Pritish Nandy Communications and Everest Advertising apart from her initial stints with well-known Indian advertising commercial directors like Prahlad Kakkar, Sumantrao Ghosal, Ram Madhvani, Nomita Roy Ghosh and Shubir Chatterji, John Mathew Mathan, B.R. Films and others.

“I am very excited to be joining Balaji Telefilms. They have always redefined creativity and it is a challenge I am ready to accept. I am looking forward to working with them,” Kalpana Ravi said.

Balaji Telefilms, promoted by Jeetendra, Shobha Kapoor and Ekta Kapoor, is one of the most successful media companies and the largest fiction based television content provider in India. Apart from family-oriented soaps and mainstream commercial films, Balaji is also diversifying to genres like thrillers and reality shows.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'