Home >> Media-TV >> Article

Small screen, big releases of 2013

01-January-2013
Font Size   16
Small screen, big releases of 2013

The year 2012 proved to be quite interesting for the Hindi general entertainment genre with broadcasters aggressively launching new shows as well as a notable number of shows getting replaced. With 2013 just around the corner, broadcasters are gearing up to strengthen their programming line-up with a slew of new launches.

Apart from the new seasons of regular format shows such as Indian Idol, Bigg Boss, KBC, India’s Got Talent, Dance India Dance, Sa Re Ga Ma, exchange4media lists out newer properties that channels will add to their offer in 2013.

Colors is all set to launch three fiction shows ‘24’, ‘Sanskaar’ and ‘Na Bole Tum Na Maine Kuch Kaha’ season two in the first half of 2013. While ‘Sanskaar’ and ‘Na Bole…’ are slotted for January 2013, ‘24’ will be launched during the summer of 2013. The show ‘24’ would be a new hybrid genre of entertainment that would see an amalgamation of fiction and reality.

‘Sanskaar’ and ‘Na Bole…’ which are both weekday properties will replace ‘Big Boss Season 6’ on the 9PM to 10PM prime time slot. ‘Sanskaar’ will take viewers on a journey of their India as well as ‘pardes’, bringing alive the importance of family while living in a different country. The second season of ‘Na Bole…’ will take forward the story of Megha and Mohan bringing with it new twist and turns. The last episode of the first season was aired on October 2012.

Star Plus is gearing up to launch Master Chef India. Also, the latest season of ‘Nach Baliye’ would premiere on December 29, 2012.

Sony Entertainment Television will launch a weekday property titled ‘Amita Ka Amit’ on January 14, 2013. The show will replace exiting show ‘Love Marriage Ya Arranged Marriage’ on the 8.30PM time slot. The new show revolves around two youngsters who are based in Mumbai and have big dreams for their respective spouses and what eventually happens when these two average people who dream of an extraordinary spouse get married to each other out of compulsion.

Zee TV will launch its new show ‘Housewife Hai...Sab Jaanti Hai’ on December 31, 2012, replacing ‘Afsar Bitiya’ on the 7PM time slot. 

Life Ok will also launch two new properties in January 2013 namely ‘Rakshak’ and ‘Welcome’. ‘Rakshak’, which is a fiction based weekend property, would be telecast at 10PM from January 12, 2012. ‘Welcome’ is a weekday reality-based property and would be launched on January 21, 2012, though the time slot has not yet been decided.

SAB is also launching two new weekday fiction shows ‘Tota weds maina’ and ‘Hum Aapke Hain Inlaws’.

With a slew of new launches planned for the next year, the Hindi GE space will be a flurry of activity. Though only time will tell how the shows fare, broadcasters seem to be geared up for the road ahead.

 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.