Top Story


Home >> Media - TV >> Article

'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

Font Size   16
'Showcase of Indian talent internationally,' IIFA awards fails to excite Indian Television viewers

exchange4media news service

Billed as ''Indian OSCAR,'' International Indian Film Awards (IIFA) 2002, telecast live on Sony on April 6th, could garner a TVR of only about 4% in Female segment and a low 2.2% in Males. In comparison, Screen Awards on Star Plus delivered a whopping 11.6% and 8.9% respectively.

Most Bollywood Stars skipped the event letting their junior cast and crewmembers collect awards on their behalf. And perhaps the 6th Film award (yes, 5 different Indian Film Awards have already been telecast!) was a little too much for the audience.

A quick look at numbers.

While the average rating across the markets, were a low 3.8% in Female TG, the viewership was a little higher in metros. In Delhi and Mumbai it was higher than 5%.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry