Top Story


Home >> Media - TV >> Article

SET India reviews creative duties, to take a decision soon

Font Size   16
SET India reviews creative duties, to take a decision soon

Sony Entertainment Television (SET) India is in the process of reviewing the creative side of its business. The media major has had Euro RSCG as a creative partner for the last four years. The review processes are complete and a decision is expected soon. The agencies in the fray, in addition to the incumbent Euro RSCG, include JWT, Leo Burnett and McCann Erickson.

Albert Almeida, SET Max’s Business Head, maintained that the need for calling a pitch had no reflection on the present agency. “We’ve had a long relation with Euro RSCG and they have done some fantastic work for us. However, in the past few years we have grown in scale. Not only have the needs of the individual channels changed, but there are new channels added to the group as well. Keeping this in mind, we needed to re-visit the creative strategy of the channel’s communication.”

He further said that SET could even finalise on two agencies if that was what the team taking the decision felt was required for the Group’s communication. Much of the processes of the pitch have completed and Almeida was clear that no other agency would be entertained for this pitch.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry