Top Story


Home >> Media - TV >> Article

Saregama bullish on regional TV space; to launch 2 mega serials, game show

Font Size   16
Saregama bullish on regional TV space; to launch 2 mega serials, game show

In a bid to strengthen its television content division, Saregama India Ltd has lined up a new game show and two mega serials on Surya TV, Mahuaa Bangla and Sun Network. These launches are aimed at further fortifying Saregama’s offering in the regional television space.

The new game show, titled ‘Mummy and Me’, goes on air from September 25 in Malayalam on Surya TV. It will be a bi-weekly show. The company has already completed 100 episodes of its previous show, ‘Rani Maharani’, in the non-fiction genre.

Saregama will also be launching a mega serial on Mahuaa Bangla from October 25. Based on Socio Mythology, the serial is called ‘Raaj Rajeshwari’. The company is already producing another Bengali serial, titled ‘Kon Kanoner Phool’, for Zee Bangla.

It may be recalled that Saregama had gone live with comedy mega serial ‘Pondatti Thevai’ on August 16 on Sun Network, which further strengthened Saregama’s position down South in TV production. Earlier, Saregama had produced non-fiction shows like ‘Athipookal’, ‘My Dear Bhootam’, ‘Velan’, and ‘Soolam’, among others.

Apurv Nagpal, MD, Saregama, said, “Television remains a key thrust area for us as we continue to focus on creating great content. Our regional offerings have continued to grow year on year, and we look to grow aggressively in this space.”

BR Vijaylakshmi, General Manager – Audio Visual Media, Saregama, added here, “Saregama is known for rich production qualities, a vast variety of content, which are sure shot successes, and encompasses several shows with superior quality visual FX. Our latest serials and non-fiction shows are going to be no different.”

Meanwhile, Saregama has also developed a state-of-the-art shooting facility at DumDum, which is already the shooting base for shows like ‘Dadagiri’ (with Sourav Ganguly), ‘Dance Bangla Dance’, and ‘Saregama Lil Champs’, among others.

Tags Saregama Surya TV Mahuaa Bangla Sun Network Zee Bangla

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular