Top Story

e4m_logo.png

Home >> Media - TV >> Article

Saraswathi Laxman moves on from ABP News Network (ANN) as Marketing Head

22-December-2016
Font Size   16
Saraswathi Laxman moves on from ABP News Network (ANN) as Marketing  Head

Saraswathi Laxman is moving on from ABP News Network (ANN) as Marketing Head,  she had joined the organisation in September last year.

Laxman is known to be a strategic thinker with strong execution capabilities and an  in- depth knowledge across domains of marketing, innovation, communication development, research and activation in both developed and emerging markets cross South Asia.

She leverages over 18 years of work experience across advertising and marketing in categories ranging from Media, Retail, FMCG and Healthcare . She also has had stints with  Tata International Wolverine Brands Ltd as Marketing Director, Trent Ltd as Marketing Manager as well as advertising agencies such as  J Walter Thompson, Publicis, Lowe Lintas and McCann Erickson. 

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...