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SaharaOne Television strengthens weekday line-up with new serial ‘Mera Sasural’

01-March-2008
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SaharaOne Television strengthens weekday line-up with new serial ‘Mera Sasural’

There has never been a dearth of women-centric serials on Indian television that span the entire gamut of saas-bahu sagas, maaykas, baabul ka aangans and bidaais. Now joining the line-up is ‘Mera Sasural’, which goes on air from March 10 on SaharaOne Television. The show will air Monday to Friday at 7.30 pm.

Announcing the new show, Kalyan Sundaram, Programming Head, SaharaOne Television, said, “It has always been our constant endeavour to present our viewers with entertainment that is wholesome and entertaining. Through our show ‘Mera Sasural’, we have attempted to break away from the misconceptions in our society and bring to life some very beautiful and cherished relationships. The show will showcase real yet unpredictable drama narrating the happenings in every Indian household even today.”

‘Mera Sasural’ is the story of two young girls – Heer and Goldie – in their respective sasurals. The show brings alive the struggles of a woman in her attempt to strike a balance between the world that she is born into and the one that she enters into the moment she is married.

Produced by In House Production in association with Sacchitanand Production, ‘Mera Sasural’ stars Sudhir Pandey, Ragini Shah, Nandita Puri, Pankaj Beri, Pooja Joshi and others. The lead character of Heer will be essayed Urmila Kanetkar.

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Rekha Sethi of AIMA, TV Mohandas Pai of Manipal Global Education Services Pvt Ltd, Col Rajyavardhan Singh Rathore, Minister of State for I&B, Sanjiv Goenka of RP-Sanjiv Goenka Group, Harshavardhan Neotia of Ambuja Neotia Group and Sanjay Kirloskar of Kirloskar Brothers Ltd Punit Goenka of Zee Entertainment Enterprises Ltd with Col Rajyavardhan Singh Rathore Rajan Anandan of Google India with Col Rajyavardhan Singh Rathore and Sanjiv Goenka of RPSanjiv Goenka Group Acharya Balkrishna of Patanjali Ayurved with Col Rajyavardhan Singh Rathore Vijay Shekhar Sharma of Paytm with Col Rajyavardhan Singh Rathore Motilal Oswal of Motilal Oswal Financial Services Ltd with Col Rajyavardhan Singh Rathore Indu Jain of Bennett Coleman & Co Ltd Director and screen writer Ali Abbas Zafar with Col Rajyavardhan Singh Rathore and Sanjiv Goenka M V Gowtama of Bharat Electronics Ltd with Col Rajyavardhan Singh Rathore Writer and filmmaker, Bhuvan Lall, Annurag Batra of exchange4media group & BW|Businessworld, Major Maroof Raza (Retd.), Consultant & Strategic Affairs Advisor, Times Now, writer and journalist, François Gautier, Member of Parliament, Swapan Dasgupta, Sonia Singh of NDTV, Hardeep Singh Puri, Minister of State (Independent Charge) for Housing & Urban Affairs, Deepak Verma of The Debating Society of India, Dr. Rajiv Kumar of NITI Aayog, former Union Minister, Manish Tiwari and former Member of Parliament, Pavan Varma Annurag Batra Mani Shankar Aiyar, Former Diplomat & Union Minister Pratham Mittal of Lovely Professional University Actor Kabir Bedi Sonia Singh and Maroof Raza Hardeep Singh Puri Swapan Dasgupta Dr. Rajiv Kumar Deepak Verma Virender Sharma, Joint Secretary - Department of Urban Development, Himachal Pradesh, Sima Saha, Mayor, Bhagalpur Municipal Corporation, Vinod Aggarwal, Mayor, Moradabad Municipal Corporation, Sita Sahu, Mayor, Patna, Anjum Parwez, Secretary, Department of Urban Development, Karnataka, Shobha Srishail Banshetti, Mayor, Solapur Municipal Corporation, Ashish Mathur of JUSCO

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)