Top Story


Home >> Media - TV >> Article

Sahara picks up 10.6% in K Sera Sera

Font Size   16
Sahara picks up 10.6% in K Sera Sera

Sahara Group has taken a 10.59 per cent stake in the listed Mumbai-based production company K Sera Sera for Rs 8.28 crore.

Sahara is also investing Rs 26.72 crore in joint production of 10 movies with K Sera Sera, taking the total deal to Rs 35 crore. The production house is also producing two television shows for Sahara TV, the Hindi general entertainment channel, but this is outside the deal.

“Sahara has picked up 10.59 per cent stake in the company. The promoter group’s and directors’ holding is 65 per cent while the balance is with the public,” said K Sera Sera managing director Parag Sanghvi.

K Sera Sera’s net profit is expected to be around Rs 5 crore on a turnover of close to Rs 25 crore for the year 2003-04, sources said. The company will announce the results on Tuesday. Movies have contributed to most of the revenues while the television production business accounts for 5-10 per cent of the revenues. But with the company planning more TV serials, this segment is expected to contribute 20-25 per cent of the turnover.

K Sera Sera released three films last year. It plans to release eight movies this fiscal. “We are scaling up our movie production business. We are also planning to get more into TV serials this year,” said Mr Sanghvi. According to the agreement, it has to produce the 10 movies for Sahara before it picks up any other film venture.

The company has a line-up of five TV shows between August-September. “These shows range from Rs 3.5 lakh to Rs 4.5 lakh per episode. Two of these are weekly shows,” said Mr Sanghvi.

For the 10 movies, it has tied up with Ram Gopal Varma-promoted Varma Corporation. For two television shows to be aired on Sony TV and Zee TV, the company has tied up with Ravi Rai’s production house.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds