Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sahara One Motion Pictures on a ‘filmy’ high after Page 3, Sarkar

22-July-2005
Font Size   16
Sahara One Motion Pictures on a ‘filmy’ high after Page 3, Sarkar

The box office success of Sarkar and the national award to Page 3 have led Sahara One Motion Pictures to spruce up their activities even further. The company is now looking at providing 360 degrees solution to film directors. Sandeep Bhargava, COO of Sahara One Motion Pictures, said that the company was looking at expanding the business.

Sahara One Motion Pictures is looking at a shift in strategy from being just a production house to taking over the entire gamut of marketing of films. “Earlier, Sahara One was primarily into movie production. While we continue to produce movies on our own and some of them with partners like K Sera Sera Productions, Boney Kapoor Productions, etc, we are looking at a shift in strategy. We plan to tie up with directors, wherein the directors benefit as the entire burden of production, marketing and branding of films is taken away from them,” Bhargava said.

Some of the aspects that Sahara One Motion Pictures plans for directors include marketing of films, in-film placements, international as well as domestic distribution. “Right now we have a professional team handling each of these areas. In fact, the international distribution would be in place by the end of next month and the domestic distribution set up should be in place by the end of this year,” Bhargava said.

He added that the company was also looking at a home video label and evaluating the possibility of launching a music label as well.

Sahara One Motion Pictures has about 40 film projects in hand, of which 22 are on the floor – all representing an investment of over Rs 300 crore. Recent releases include Page 3, Phir Milenge, Ab Tak Chhappan, Bose-The Forgotten Hero, Bewafaa, etc.

The movies that are slated for launch in the coming months include Yahaan, which will be released on July 29, Pyar Mein Twist will be launched towards August-end, Hanuman – the first full length animation feature film in India is expected to hit the screens just before Diwali, and Sacred Evil, which is the film company’s first international production, will also be released before Diwali.

Asked if the simultaneous release of No Entry and Pyar Mein Twist would affect the revenues, Bhargava stressed, “Not really, because No Entry is a mass film whereas Pyar Mein Twist is a niche film. In fact, No Entry is likely to open very well. The reason for doing two such releases at the same time is also looking at the overflows that keep happening with the release of one big film. So, it’s a thought out strategy.”

Bhargava further said that though Sahara One Motion Pictures had not been as aggressive as Yash Raj Films, Red Chillies or UTV, it would now begin promoting films seriously. “Over the last eight months we have released 12 films. Out of this, four have been big hits and one film bagged five National Awards. This is a terrific boost for a motion picture brand,” he noted.

On the new channel, called ‘Filmy’, which is going to be launched from the Sahara stable, Bhargava said, “It would not be just movies, but Bollywood content like making of the film, premier nights, etc. Sahara One Motion Pictures would be providing substantial amount of content for the channel, too.” The channel is expected to be launched in the next couple of months.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by