Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sahara Manoranjan offers three new shows

17-August-2004
Font Size   16
Sahara Manoranjan offers three new shows

Sahara Manoranjan has planned to offer its viewers with lots of actions taking place on its comedy and afternoon band. The channel has planned two new shows on the weekly comedy slot and one in the afternoon.

Sahara’s current Wednesday and Thursday 9.00 to 9.30-pm line-up constitutes of the comedy ‘Bhagwan Bachae’. Two new initiatives have been planned for this slot, wrapping this show. The first to hit the tube would be ‘Aao Bahen Chughli Karen’ on August 18. “This show gives an insight of how the upper class get involved in gossip. The show is done up in good taste and will have the viewer rolling,” shares Triptii Sharma, Sr VP, Programming, Sahara Manoranjan. This show is done by Girish Mallik and Clapsten productions.

The second one, ‘Main office Tere Aangan Ki’ follows the next day, August 19. Speaking on this, Sharma says, “Even in the comedy band, there are too many things currently done around families. This one combines the office and home environment and brings a completely different flavour of comedy to the screen.”

This show comes from Hats Off Productions – the production house that has ‘Khichdi’ to its credit. “Hats Off Productions is an expert in this field. We have again tried and put together the experts of the genre with the respective shows to ensure quality in content,” says Sharma.

Speaking on reasons behind choosing half-an-hour weekly format for both the shows, Sharma says, “It is very difficult to manoeuvre the comedy genre. That is the only reason why we don’t have many players in the field. It makes sense to come with a weekly product. This way you know you can chew what you have bitten.”

The initiative, coming on the afternoon slot is Raja Mukerji’s ‘Prratima’. The show is planned on a Monday to Thursday 2.00 pm slot. This one is a social drama show, inspired by a Bengali movie ‘Protima’. “For the afternoon audience, this would be a perfect offering. This is a maiden venture of this production house but the concept is convincing and stands apart due to the stellar performances,” elucidates Sharma.

Evidently quite a lot is happening on Sahara with these three launches in August. Sharma shares that even the other recently-launched shows like ‘Saathiya’, ‘Rubu Duby Hub Dub’ and ‘Raat Hone Ko Hai’ have given the channel very good feedback. “The viewer response we get from the shows is very encouraging. These are just a few initiatives planned for this month. There is a lot more coming soon.”

As far as showcasing new content and marketing are concerned, Sahara has not left any stone unturned to ensure that it keeps fighting for its place in the mass entertainment genre. In terms of ratings, so far these efforts haven’t begun to show. However, now with a new managerial system in place with the joint venture with Percept, perhaps changes can be expected in the channel’s performance soon.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.