Top Story

e4m_logo.png

Home >> Media - TV >> Article

Sahara India announces a musical extravaganza on India

09-July-2005
Font Size   16
Sahara India announces a musical extravaganza on India

The Sahara India Pariwar is now backing a musical theatrical based on India. Called ‘Bharati’, the stage musical is perhaps the most ambitious and spectacular effort to date to take India to the world.

The vision of Subrata Roy Sahara, Managing Worker and Chairman, Sahara India Pariwar, ‘Bharati’ brings to the world India’s exuberance, richness of content, colours, dimensions and depth never seen before. The vision of Roy has been translated into the musical by writer Kamlesh Pande and has been interpreted in a theatrical form by the theatre production house Pasha Goshi Productions (PGP).

The 90-minute show, with a cast and crew of 150 people, will be performed in the Netherlands, France, Spain, Italy, New York and other countries in French, German, Italian and other languages, besides English and Hindi.

The inaugural show will be held at Tel Aviv’s National Centre of Performing Arts in September 2005. The cast and crew will be leaving for Israel in July.

Present at the ceremony to announce the theatrical on India were the key people behind the creation of ‘Bharati’ – Kamlesh Pande, who is also consultant to Sahara India Pariwar and executive producer of ‘Bharati’; Abhijit Sarkar, Head, Sahara Corporate Communications and an executive producer of 'Bharati'; Gashash Deshe, Managing Director, Pasha Goshi Productions Pvt Ltd and an executive producer of ‘Bharati’; and Sanjay Lal, Managing Director and CEO, PDM International and co-producer of ‘Bharati’.

Subrata Roy’s pre-recorded message was also played on the occasion, in which he had said, “‘Bharati’, the stage musical, is the latest offering from Sahara India Pariwar. ‘Bharati’ is perhaps the first effort of its kind to take India to the world and Sahara India Pariwar is proud to develop it. It is not just an Indian effort, but a global initiative as the best of Indian talent has teamed up with the best of European talent to bring it to the international stage. ‘Bharati’ is a journey into the spirit of India, the essence of India, the heart, mind and soul of India into the beauty of our traditions, the richness of our art and culture and the depth of our values. It is a journey into the ideals of ‘Vasudhaiva Kutumbakam’ that the entire world is one family, one Pariwar to survive; the world must team to coexist as India exists – with all its diversity and contradictions.”

Abhijit Sarkar, Head, Sahara Corporate Communications, said, “India is a confluence of various cultures, art, religion and languages. Despite that India is one and will always remain one. ‘Bharati’, a dream vision of Hon'ble Saharasri, is going to depict this spirit of India by presenting our in-depth traditions, richness of our art and culture, which has been inherited by us through ages.”

Speaking on the occasion, Sanjay Lal, co-producer of ‘Bharati’, said that this move would mark an important improvement in the business of theatres. He added, “PDM is proud to be associated with Pasha Goshi Productions in bringing to Indian and foreign audiences, a colourful mosaic of Indian life in the form of ‘Bharati’. The opportunity to take India to the world seemed extremely unique and challenging. Add to that the making of a world class product in India, which can compete with the ever popular musicals like ‘Riverdance’ and ‘Mama Mia’, fuelled our desire to develop this extremely extravagant showcase. After two years of hard work and dedication of a diverse cross section of people from different cultures, today we are ready to bring ‘Bharati’ to the world.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.