Top Story

e4m_logo.png

Home >> Media - TV >> Article

SAB TV joins hands with SET for distribution

29-September-2004
Font Size   16
SAB TV joins hands with SET for distribution

Sri Adhikari Brothers Television Network Limited (SABTNL) – the house of SAB TV and SET Satellite (Singapore) Pte Ltd – the owner of Sony Entertainment Television and Max, have entered into a strategic deal, through which SET gets the exclusive option to distribute SAB TV as part of the OneAlliance bouquet and acquire an equity stake in the broadcasting subsidiary of SABTNL. The valuation and percentage of the equity stake will be decided shortly by both the parties.

SABTNL is a pioneer television software company in Indian Television Industry. The group started operations in the mid-‘80s when television was first commercialised in India through Doordarshan. It is the only production house, boasting a huge software library of 6,000 hours.

However, the company started its full-fledged 24-hour Hindi general entertainment channel SAB TV in April 2000. The channel expanded operations in the entire UK and parts of Europe in September 2003. The company has set up its own terrestrial channel in UK. SABTNL is also providing quality primetime content to major TV centres in the US and the Gulf. SAB TV has, however, carved a niche for itself as a humour-based channel, catering mostly to SEC A and B segments.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube