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SAB TV all set to launch current affairs channel by mid-October

16-July-2004
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SAB TV all set to launch current affairs channel by mid-October

SAB TV is all set to go ahead with its proposed current affairs channel. The SAB group has floated a separate company called SAB Samachar, which will launch the new channel. Harish Gupta, former Editor of Dainik Bhaskar, is currently at the helm of affairs as News Director. The project is now under the supervision of Makrand Adhikari, Vice President and Managing Director, Adhikari Bros who informs that the channel is all ready to hit the Indian tube by mid-October.

Adhikari says that the blue print for the concept and look of the channel is completely worked out. The channel would have office both in Delhi and Mumbai but would be headquartered out of Delhi. Says he, “The basic details are completely in place. Studios will be set up in both the cities and work is progressing rapidly.”

Speaking more about the team, he says that the present SAB team that works on the daily 10:30 pm to 12:00 pm current affair band will be working for the channel. In addition, key appointments like Gupta have been made and the channel is looking for an operational head, “We will take a decision on that front in a month,” Adhikari adds.

As for his expectations from the new venture, he expresses that it is the ratings and the performance of the present current affairs band on the channel that has given them the confidence to make a full-fledged entry to the segment.

Even if we look at the quality of the programmes, on platforms like the Asian Awards and the RAPA awards, we have won laurels for the Best Current Affairs programmes, and channels like BBC and CNN have emerged as second and third in the same contests.”

Explaining further on why he thinks this channel should pay off for the group, he says, “We have been amongst the first to realise the importance and potential of current affairs. We know the genre well now and we can build on this further with this channel.”

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