Top Story


Home >> Media - TV >> Article

SAB to air its first reality show, ‘Fame-X’, from November 24

Font Size   16
SAB to air its first reality show, ‘Fame-X’, from November 24

Music talent hunt ‘Fame Gurukul’s’ second season is debuting on SAB as ‘Fame-X’. The programme would be SAB’s first reality show, and would go on air from November 24. The first season of ‘Fame Gurukul’ was aired on Sony Entertainment Television.

‘Fame-X’ would be aired Monday to Friday. SAB is collaborating with Endemol India to produce the show. ‘Fame-X’ would capture the journey of 14 singers who vie for a place in a coveted music academy – Fame Academy – thereby becoming the nation’s chosen musical entertainer with the ‘X’ factor.

The show is based on a successful Spanish reality show called ‘Operacion Triunfo’. SAB’s ‘Fame-X’ has all the necessary ingredients to spice up the evenings with entertaining musical performances, drama and high emotions.

Vikas Bahl, Senior VP and Business Head, SAB, said, “SAB is consciously making an effort to reach out to the new age Indian and offer them popular entertainment that is innovative, aspirational and optimistic.”

Priya Mishra, Programming Head, SAB, said, “‘Fame-X’ is very different from its earlier version in terms of selection of judges, look and feel of the Academy, which will have indoor and outdoor set-ups, a single winner who will be entitled for a Sony BMG contract and a special honour of singing an anthem for the Indian cricket team.”

Popular singer Daler Mehndi has been roped in as judge for the show. Speaking about his role, Mehndi said, “I agreed to be a part of ‘Fame-X’ as I liked the concept of this show. It will be a journey of the 14 contestants and their constant endeavour to excel and become the singing sensation of the nation. I would be playing a key role in their growth as I am their mentor, their critic and above all a guiding force on this show.”

Currently auditions are being held across five cities – Ahmedabad, Jaipur, Delhi, Kolkata and Mumbai – to select 50 talented aspirants. Out of these 50 shortlisted contestants, only 14 will get the opportunity to enroll into the ‘Fame Academy’. They would be living together at the Academy where their raw talent would be tested by industry experts, who would train them.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube