Top Story

e4m_logo.png

Home >> Media - TV >> Article

Romedy Now celebrates its leadership in English GEC genre in two years-run

23-September-2015
Font Size   16
Romedy Now celebrates its leadership in English GEC genre in two years-run

Romedy NOW celebrates another year of its journey, completing two years of bringing love and laughter into the household of the Indian viewers.

The channel, today, boasts of 58% viewership share in the genre & 18 shows out of the top 25 shows in the genre are on Romedy NOW (Source: BARC, All India 1Mn+, NCCS AB 15-50, Wk 21-35).

Since the launch on 22nd September 2013, Romedy NOW has been home to some of the most romantic movies and funniest shows. Popular shows like ‘FRIENDS’, ‘Ally Mcbeal’, ‘Witches Of East End’, ‘2 Broke Girls’, ‘Friends With Better Lives’, ‘Jane The Virgin’ have all partnered in the growth of the channel and have contributed to its success.

Vivek Srivastava, ‎Senior Vice President & Head English Entertainment Cluster at Times Network said, “It is the hard work that is paying off! Comparatively a very young brand, Romedy NOW has outdone many of the older channels in the English GEC category. The channel today commands leadership with 58% share in the category, which is more than others’ put together. 18 out of top 25 shows in the English GEC Category are on Romedy NOW. It is a proud moment for all of us!  Having said that, the challenge now is tougher as we have to sustain what we have achieved so far and grow further.”

Romedy NOW has recently launched one of America’s best sitcoms, ‘Hot in Cleveland’ on 21st September (Monday toFriday at 8.30 pm) and going forward plans to launch the most popular show, ‘How I Met Your Mother’ in November 2015. The two will complement the current line-up of Romedy NOW that includes shows like ‘The Ellen DeGeneres Show’ - which is airing concurrent to its US telecast, ‘Gilmore Girls’ & ‘FRIENDS’.

As a part of the second anniversary celebration, the channel will premiere an outstanding piece of work, Pierce Brosnan and Emma Thompson-starrer British comedy ‘The Love Punch’ on 22nd September at 9 pm.

The channel is in a celebration mood as it has set out to reward all those who have been a part of this overwhelming journey through a second anniversary contest, ‘Happy 2gether’.

Tags Romedy Now Friends Ally McBeal

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube