Home >> Media-TV >> Article

Reporter’s Diary: It is not always about Drama

10-November-2012
Font Size   16
Reporter’s Diary: It is not always about Drama

The Hindi GEC space has undergone a sea change. Survival of the fittest has become the mantra of broadcasters today, with channels trying their level best to up their game. For me, I have a new-found appreciation for clichés such as these and many more. With the slew of options available in terms of channels and programmes, vying for viewer attention and audience retention has never been so difficult.

The broadcast industry has always been an exciting place to be in, but now it has become more remarkable with its refreshing experimentations. Today, Hindi general entertainment channels do not shy away from trying out new things and taking the road less travelled. From experimenting with different genres of programming, trying out the season format, launching finite episode shows to engaging the audience through innovative applications in the digital space – there is nothing that a Hindi GEC wouldn’t do today.

Another interesting observation is the advent of brand associations and in-serial product placements, which are being increasingly seen in the Hindi GEC space. While in-film brand promotions have been around for a while, the trend is now catching up in the television space as well, with fiction shows incorporating them gradually and with an increasing expertise.

Talking about something new, ‘Uttaran’ recently completed its 1000th episode on Colors, which made me go back in time and think about the golden era of fiction shows such as ‘Kyunki Saans Bhi Bahu Thi’, which was one of the few shows that managed to achieve a similar feat. What is the ‘X factor’ that these shows have that sets them apart? Is it the characters, the storyline, the marketing, the time slot or maybe something which some people would say ‘luck’ or ‘destiny’? The truth is that maybe there is no definite formula to success. Some shows click and some don’t. Maybe one day someone will be able to crack this as well, but till then the inner workings of the viewer’s mind would remain undefined, unpredicted and shrouded in mystery.
 

Tags Reporter’s Diary Synjini Nandi Hindi CEC

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS

Open Magazine has terminated the services of Karl Mistry, General Manager (West) and issued a show-cause notice to associate publisher Pankaj Jayaswal. Both of them featured in the Cobrapost sting.

The ‘Effortless Style Gets Sportier!’ campaign focusses on the evolution of the existing communication of the product- ‘Effortlessly Stylish’ and fortifies it with the addition of a new flavor – ‘spor...

For the launch of its latest range of Beard Care essentials, Bombay Shaving Company has collaborated with Jam8 studio, a brainchild of esteemed music producer, Pritam Chakraborty.