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Recap: The Week That Was

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Recap: The Week That Was

This week was quite an eventful one, with the news of Gaurav Gandhi leaving VOOT as COO and speculation that he is set to join Amazon India Prime Video as the new Country Head setting the grapevine abuzz. Also, veteran journalist and chief of the Times News Network, Ranjan Roy passed away this week after a prolonged battle with cancer.
This week also saw Mindshare appointing Ruchi Mathur and Saket Sinha in new leadership positions, while Mukund Rajan stepped down as the Chief Ethics Officer of Tata Group. As the week came to close, we learnt that Zee Entertainment Enterprises Limited (ZEEL) has terminated their deal with 9X Media for the aquisition of 9X Media and INX Music due to non-completion of certain material Conditions Precedent.

Tags 9X Media Amazon Prime Video India Gaurav Gandhi Mindshare India Mukund Rajan Ruchi Mathur Saket Sinha Tata Group Viacom 18 ZEEL VOOT Times News Network Ranjan Roy

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)