Top Story


Home >> Media - TV >> Article

Reality TV launches its first ever ad campaign in India

Font Size   16
Reality TV launches its first ever ad campaign in India

Reality TV has launched its first ever ad campaign in India, a 60-second commercial reflecting the core value of the channel and captures a “slice of life”. Reality TV claims that “the ad is not only incredulous, spontaneous, astonishing, unbelievable but at the same time heart warming”, echoing the fact that Reality TV is about “True Stories of Real People”.

The campaign is targeting key multiplexes and cinema halls across New Delhi, Mumbai, Pune and Bangalore. Said Flecka Picardo, Marketing Manager- Asia Pacific, Reality TV, “India is a very important territory for us and we have been making serious efforts to promote the channel. With this campaign we hope to not only bring in more eyeballs from our present target audience that comprises people in the age group 16-44 from SEC A and B but increase our existing viewer base as well.”

The commercial has been specially designed for Indian audiences with a distinct Indian flavour and Indian fillers. Said Picardo, “Given the broad spectrum of programming content, mass media initiatives are integral to the channel as the right audiences need to be targeted for specific programmes.” The programming is essentially youth oriented, with Little Miracles and Special Babies being very popular with the youth viewership.


Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised