Top Story

e4m_logo.png

Home >> Media - TV >> Article

Raju Srivastava’s participation in ‘Bigg Boss - 3’ heats things further; IMPPA sends notice to Colors & others involved

31-October-2009
Font Size   16
Raju Srivastava’s participation in ‘Bigg Boss - 3’ heats things further; IMPPA sends notice to Colors & others involved

It appears that notices and orders are becoming a regular affair with Colors. Following the notifications from the I&B Ministry and a notice sent earlier by TV Vision, the Indian Motion Pictures Production Association (IMPAA), too, has sent a notice to the channel over the participation of Raju Srivastava as a housemate in ‘Bigg Boss - 3’. At the core of the issue is TV Vision’s concern that Srivastava, who has been signed as the brand ambassador and mascot of its forthcoming Hindi entertainment channel Mastiii, would not be able to fulfil the commitments that he has made towards this channel.

As per the contract that was signed on July 29, 2009, effective November 1, 2009, Raju Srivastava has to give 10 days to the Mastiii team. The stand-up comedian has been roped in as the brand ambassador and mascot for the channel. The notice issued is a warning stating that if Srivastava is not available to the channel beginning November, it would be considered a breach of contract.

TV Vision had sent a notice to this effect to Srivastava and to Colors as well as the production house Endemol. IMPPA’s notice to the trio reiterates these facts and is demanding Srivastava’s eviction from the show before November 1, 2009.

Speaking on the matter, TV Vision’s Markand Adhikari said, “We are investing significantly in our forthcoming Hindi channel Mastiii, and we are very concerned that this commitment of Raju Srivastava with Colors for ‘Bigg Boss’ will interfere with Mastiii’s progress and will cost us, both financially and in meeting our target deadlines. Our only interest in the matter is that the commitment made to us by Raju Srivastava should be honoured.”

The IMPPA notice has been sent to CINTAA, TV Vision, Colors and Endemol India. The Workers Federation has been involved in the matter.

Also read:

MIB issues showcause notice to Colors for ‘Bigg Boss – 3’

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube