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Rajat Sharma’s India TV beefs up ad sales team

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Rajat Sharma’s India TV beefs up ad sales team

Ad sales head, South, Sony Entertainment Television (SET), Sanjay Reddy, begins a new stint, as head of sales and marketing of Rajat Sharma’s upcoming news channel India TV. Reddy has a cumulative experience of 14 years including stints with Times of India, ABNi (now CNBC TV18), Siti Cable, ESPN, Star Sports and Set India (Sony, Max, HBO and AXN).

Reddy reckons his best innings was one that encompassed selling cricket, during the 2003 World Cup. His team had conceptualized the popular ‘Extraa Innings’ on Sony Max with Mandira Bedi.

Reddy believes he is positioning himself to break new grounds in the news television market.

Reddy told that he would introduce certain innovative ways to make India TV the most appropriate platform for the advertisers to derive value in the genre of news and ‘uni-content’ channel.

Meantime, Sharma is preparing to launch India TV in sync with the forthcoming Lok Sabha elections. The studio and teleport for the channel have already been readied. “With credible faces, interactive programming and state-of-art technology, we will redefine every aspect of news delivery and project the changing face of India” said Sharma.


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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)