Top Story

e4m_logo.png

Home >> Media - TV >> Article

Raj TV to celebrate ‘75 years of Tamil Cinema’ for 75 days

07-March-2006
Font Size   16
Raj TV to celebrate ‘75 years of Tamil Cinema’ for 75 days

Even as Raj TV goes about reviewing its creative approach to reach audiences, its is gearing up for a mega property stretching over 75 days on the theme – ‘75 years of Tamil Cinema’. The property will kick off in April end and will feature a film a day from the years gone by over 75 days.

The 9 pm slot will see some activity on the channel now. The attempt is to choose one classic for each year since 1931 and show audiences the films, interspersed with snippets on the making of the film.

“This is one of the biggest properties we have ventured into. Besides the film itself, there will be interviews with the makers of the film, the actors, directors, producers and others associated with each film. All the 75 films chosen will be rejuvenated by Telecine Rascil, and extensive promos will start a month before,” said Shankar B, VP-Sales and Marketing, Raj TV.

A set of teasers is being created around the 9 pm slot and will go on air from March 20. Countdown promotions will begin from April 1. An extensive outdoor and print campaign is being planned across the state. The media used will include Daily Thanthi, Dinamalar and The Hindu.

The channel’s bank of films will help greatly in sourcing the films, and it is even outsourcing films where print quality of its software is not of the highest order. Since the festival involves cinema, several celebrities will endorse the event, and the channel will air that as well.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...