Top Story

e4m_logo.png

Home >> Media - TV >> Article

Punit Mishra to head Zee's Broadcast Business

27-August-2016
Font Size   16
Punit Mishra to head Zee's Broadcast Business

HUL’s Punit Mishra  is slated to head Zee’s Broadcast Business.  Mishra will report into Punit Goenka MD & CEO ZEEL.

ZEEL’s top management is said to have demarcated  broadcast, digital, films, live events and international business as the various verticals to focus on, the heads of all these verticals will report into Goenka.

Mishra is has worked in leadership roles across Customer Development, Brand Building, Brand Development and General management within HUL, as well as in the Global Customer Development team of Unilever. He has worked across several of categories including Home Care, Personal Care and Foods through various roles in Customer Development and Marketing.

Prior to his appointment as Executive Director – Sales and Customer Development for HUL, Mishra was Vice President in the global Unilever Customer Development team. In that capacity, he was the Unilever lead for Route To market, Traditional Trade Channels, and Customer Development IT innovation. He has played a key role in helping shape the Route To market agenda across diverse markets – From Central and South Africa, to South East Asia and key markets in Latin America. As the lead for Unilever’s CD IT portfolio, he managed the creation and execution of Unilever’s CD IT program across Modern and Traditional Trade markets globally. Most notably, he led Unilever’s global project on creating a leading edge distributor management system.

Mishra was head of Sales and Marketing for the Ice Cream category from 2009 to 2011. Prior to this he was Category Director for Skin Cleansing for South Asia from 2007 to 2008. He was responsible for the Skin Cleansing business of HUL as Marketing Manager from 2005 to 2007 and prior to this he handled customer development for Home and Personal care business in North India for HUL from 2003 to 2005.

Mishra is an Electrical Engineering graduate from Indian Institute of Technology, Roorkee (Formerly University of Roorkee) and has a PGDBM in Finance and Marketing from XLRI, Jamshedpur.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients