Top Story


Home >> Media - TV >> Article

Prasar Bharati to revamp DD News

Font Size   16
Prasar Bharati to revamp DD News

A year after its launch, the 24-hour free-to-air news channel of Doordarshan, DD News is set for a revamp. The official news cannel in its new avatar had performed well occupying the third place in channel share following NDTV India and Aaj Tak, with an ad revenue of Rs 15 crore – more than double its target.

Buoyed by the performance of DD News, Prasar Bharati is now engaged in the exercise of inducting more news professionals. KS Sarma, CEO, Prasar Bharati told exchange4media that DD News, headed by Indian Information Service (IIS) officer Amitabh Chakarborty was on the look out for a replacement of its former consulting editor Deepak Chaurasia who left Doordarshan few months back to join Aaj Tak. “In addition, we will also have input and output editors, besides inducting programme specialists and few more professionals of IIS cadre. We may even hire an external agency to improve the packaging of DD News,” he said.

Meanwhile, as Sarma informed, Prasar Bharati’s move to strengthen regional news unit by way of inducting more satellite phones and DSNG units and by changing the newscasters on contract basis has suffered a setback due to fund crunch.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube