Prasar Bharati has signed a MOU with Mahanagar Telephone Nigam Limited for broadcasting Doordarshan programmes in Delhi and Mumbai through cable TV.
According to S. Sundresan, Member Finance Prasar Bharati as per the agreement, Prasar Bharati will be supplying contents (Doordarshan programmes) while MTNL will be responsible for their delivery through its OFC network.
If all goes well, MTNL will launch its broadband services (including cable TV and Video-on-demand) early next year. According to Sundresan, the Prasar Bharati - MTNL cable service besides carrying Doordarshan Channels, will also rope in private satellite channels on its platform to make the package attractive enough for the viewers.
Meanwhile Prasar Bharati is also opening negotiations with Bharat Sanchar Nigam Limited (BSNL) for launching joint cable services on the lines of the proposed MTNL-Prasar Bharati service. Sundresan told exchange 4 media that Prasar Bharati is forming a core team to negotiate the matter with the BSNL bosses.
Meanwhile BSNL has invited EOI from private companies to run its proposed cable TV services in 84 cities across the country, including Delhi's satellite towns of Noida, Gurgaon and Faridabad. BSNL proposes to run these services on franchisee model for its 34 million wiring customers through its vast OFC network.
If the Prasar Bharati - MTNL, BSNL experiment of launching cable TV services succeeds, it'll give a run for its money to MSOs and local cable TV networks which have been forcing viewers to increase their cable subscriptions from time to time.
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