Top Story


Home >> Media - TV >> Article

Prasar Bharati readies Rs 4-5 crore media campaign for DTH service

Font Size   16
Prasar Bharati readies Rs 4-5 crore media campaign for DTH service

Prasar Bharati has prepared a blueprint to launch a special media campaign, coinciding with the formal launch of its DTH service sometime in December. It has already done the soft launch of its free-to-air DTH service with 30 TV channels (including 17 Doordarshan and IGNOU channels) and 10 radio channels but is awaiting confirmation on availability of Prime Minister Manmohan Singh for formally inaugurating the service.

Prasar Bharati has allocated Rs 4-5 crore for the proposed campaign for Doordarshan’s DTH service that includes print, Internet, outdoor and POP. Reliable sources in Prasar Bharati told exchange4media that besides metros, the media campaign will mostly focus on smaller metros and B class cities.

Since Doordarshan’s DTH service is India’s first and only free-to-air direct TV service, the punchline of the campaign will be ‘Direct to Home, Direct to Heart’.

Prasar Bharati, which had earlier this year used outdoor for promotion of its Athens Olympics telecast, Gulzar’s TV series on Premchand classics and AIR on Phone service, will be doing the most extensive outdoor campaign for DTH service through hoardings, bill boards, bus shelters, kiosks, public conveniences and mobile medium like bus panels.

The promotional campaign on DTH will be carried out in two phases and Prasar Bharati will be using a combination of direct placement with vendors and media buying route.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube