Top Story


Home >> Media - TV >> Article

Prasar Bharati kicks off DTH operations

Font Size   16
Prasar Bharati kicks off DTH operations

After a long wait, public broadcaster Prasar Bharati has finally kicked off its Rs 500 crore DTH venture, roping in around two lakh subscribers to begin with.

“We signed agreements with private channels on Thursday and are beaming to about two lakh subscribers,” Prasar Bharati CEO KS Sarma said.

The public broadcaster becomes the second DTH operator in the country after Zee-promoted ASC Enterprises’ Dish TV, which has managed to corner around 1.5 lakh subscribers in about a year’s operations.

Mr Sarma said DD’s DTH would telecast only free-to-air channels, also airing All India Radio (AIR) channels as an add-on.

“So far, we have 17 DD channels on the platform and 12 private channels, which include BBC World, Aaj Tak, Headlines Today, Zee Cinema, Zee Music, Splash TV, Aakash Bangla, Sun TV, Kairali,” he said.

The platform, which just entails an initial cost of about Rs 2,500-3,500 for the dish and the set-top box, will also offer about 10 radio channels to begin with and AIR plans to increase it to 19 in the coming months. These radio beams would include regional radio channels.

The Prasar Bharati CEO said their service will be initially targeted at non-cable and non-television coverage areas. “These include Jammu and Kashmir and North-Eastern areas.”

Prasar Bharati had begun trial run for the DTH platform for the last few months, but is awaiting a formal inauguration by Prime Minister Manmohan Singh.

According to an official of the public broadcaster, about Rs 160 crore have been spent on the venture so far.

“The rest of the investment will be made in the coming months for upgradation as well as other expansion programmes,” he said. The service is being marketed by about 900 private dealers in about 130 cities and the Prasar Bharati is bullish on the prospects, going by the huge numbers of non-cable houses.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular