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Polls, telecast rights spat spell double trouble for IPL Season 2

16-March-2009
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Polls, telecast rights spat spell double trouble for IPL Season 2

The Season 2 journey of the Indian Premier League has been anything but smooth. As if the clash of IPL matches with poll dates was not enough, now, according to industry sources, Sony has got an injunction to stop the League from discussing telecast rights with other channels.

With the dates of the Lok Sabha elections clashing with IPL2 matches, the organisers have been forced to reschedule some IPL match dates as well as venues. The opening match will take place in Mumbai instead of Jaipur.

Then there is the issue of providing security during the matches, with several State Governments raising concerns and in some cases expressing their inability to provide security on such a large scale.

The latest development, that of Sony getting an injunction to stop the IPL from discussing telecast rights with other channels, as per industry sources, has only added to the series’ worries, and further affecting the IPL-Sony relationship.

Despite repeated attempts, officials from MSM could not be contacted for comments on the injunction at the time of filing the report.

While these troubles are evident, broadcasting partner Max and IPL franchises are going ahead with their plans to ensure that Season 2, which commences from April 10, 2009, is a huge success. MAX has, in fact, already sold 70 per cent of inventory for IPL2.

Interestingly, speaking exclusively to exchange4media on March 14, Rohit Gupta, President - Network Sales, Licensing and Telephony, Sony Entertainment Television had insisted that the “relation between BCCI and Sony is positive and there is no issue about it." exchange4media also spoke to the franchises on their preparations for IPL2, where they spoke about radio emerging as one of the top two mediums.

Vidur Naik, Marketing Manager, GMR Sports, said, “Fever FM is the official radio partner for Delhi Daredevils. We have upped our radio budgets this year as compared to last year as the use of radio in marketing has increased this year. It is quite an interesting medium. All our marketing spends currently are driven by print and radio.”

My FM is the official radio partner for Rajasthan Royals. Raghu Iyer, Chief Marketing Officer, Rajasthan Royals, told exchange4media, “Media wise we have quite a large focus on below the line activities in Jaipur, as this is where the ground reality is and radio, too, has been given quite a lot of focus. We currently have four contests going on air, which have generated quite a lot of interest. In fact, the use of radio this year is much more than last year.”

While trouble looms over IPL2 yet again, the series is on track. We can expect further developments later in the day when the Bombay High Court hears the injunction case on March 16, 2009.

Also read:

Situation grim between IPL & Max: BCCI seeks compensation from MSM (Sony)

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