Top Story

e4m_logo.png

Home >> Media - TV >> Article

PIO TV launched, partners with CNN and PTI for content

24-August-2007
Font Size   16
PIO TV launched, partners with CNN and PTI for content

IPTV service PIO TV has been launched on August 23. The channel has partnered with CNN as broadcast affiliate to use audio, visual and text for its news as well as with PTI for text and photo content. It has also partnered with Sanchar Bharti, one of the leading producers of audio content, for PIO Radio section. PIO TV is aimed at providing live news in 24x7 format, news update, entertainment, movies, culture, tourism, cuisine related news and much more.

The channel has also ventured into a distribution agreement with Airchord Televentures Pvt Ltd to distribute the live television stream of PIO TV to cellular and mobile users in India and overseas. PIO TV is a digital platform that integrates media of all types and offers a variety of content on a live, archived and on demand basis with a choice for immediate or later viewing.

Munish Gupta, Chairman and CEO of PIO TV, said, “The content would be available free except those on demand. The PIO centric channel would cater to the needs of 50 million PIOs abroad who look out for news and information that affects their lives. All content would be trimmed and re-purposed for the PIOs.”

The channel, headquartered in Los Angeles, also has offices in Delhi and Mumbai. The channel would cover events from North America, UK, Europe, Middle East, Southeast Asia, Australia, South Pacific, South and Eastern Africa, South America and the Caribbean.

“Our platform encourages forming and forging communities, connecting people to people, businesses to businesses, government to people, ensuring a flow of information and interactivity thus far not established in the global PIO community,” Gupta added.

The channel’s other alliances include that with media groups like Northeast India, Positiv TV, Positiv Radio and group of individuals, production houses, labels and banners from Bollywood. The channel also has plans to make available a library of more than 1,500 Indian feature films, music videos, audio versions of these songs and religious and devotional music videos.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.