Top Story

e4m_logo.png

Home >> Media - TV >> Article

Parade, premieres and women ruled television this Republic day

27-January-2017
Font Size   16
Parade, premieres and women ruled television this Republic day

Yesterday,  Doordarshan proudly celebrated India’s 68th Republic Day by showcasing the parade where not only the military might of the country was seen in its full glory but also had 17 states and Union Territories presenting the varied historical, art and cultural heritage of the country. Other broadcasters had varied offerings lined up for viewers on the National Holiday, from movie marathons to special shows revolving around eminent historical figures and also documentary films.

 

Movie premieres on Hindi GECs 

GECs cashed in on the Republic Day holiday by treating their viewers with Bollywood movie premieres from 2016. Ace cricketer Mahendra Singh Dhoni’s biopic ‘M.S. Dhoni: The Untold Story’ premiered on Star Plus at 1pm. Whereas &pictures presented the courtroom saga Rustom,  starring Akshay Kumar and Ileana D Cruz, at 8 pm. Karan Johar’s directorial venture ‘Ae Dil Hai Mushkil’  was on Colors at 12 pm.

On the other hand Sony SAB channel played out an episode in ‘Chidiya Ghar’ evoking patriotic feelings.

Patriotic line up on Hindi movie channels

Sony Max’s line- up included a mix of patriotic, comedy and dubbed films  such as ‘Tiranga’ and ‘Chak De India’, the channel also entertained its viewers with a mixed bag of movies such as ‘3 Idiots’ and South Indian dubbed superhit, ‘Tadakha’, ‘Kundan’, ‘Zakhmon Ka Hisaab’ and ‘Khal- Naaika’.

English channels’ action fiesta

Movies Now telecast a special property for Republic Day called Badge of Courage from 9am onwards, which included movies like ‘Man of Steel’, ‘The Expendables 3’, ‘Spectre’, ‘Air Force One’ and ‘300.’ Times Network’s other movie channels MN+ AND Movies Now 2 simulcast the satellite premiere of ‘Goodkill’ at 1pm and 9pm.

Sony Pix and Sony LePlex also celebrated Republic Day with a line-up of movies. While the former showcased ‘The Hunger Games: Mockingjay 2’, ‘Two Brothers’, ‘The Fast & The Furious’, ‘Johnny English’ and ‘Mr Bean’, Sony Le Plex HD had ‘The Walk’, ‘Straight Outta Compton’, ‘Casper’, ‘The Sweetest Thing’ and ‘Daddy Day Care’ as part of its programming for the day.

Steven Spielberg’s animation film, ‘The BFG’ premiered on Zee Studio  at 1pm and 9pm yesterday.

Comedy Central played the marathon of ‘Outsourced’ from 10am onwards.

 Women first at CNN-News18

Apart from covering the Republic Day parade live, news channel CNN-News18 launched a campaign called #RepublicForWomen where the channel conducted a social experiment by sending a team of journalists and volunteers undercover on the streets of major cities like Bengaluru, Delhi-NCR and Mumbai. The experiment was telecast on the same channel under the name #RepublicForWomen at 10.30pm. It also showcased another special episode called ‘Republic Day Special Episode of Off Centre with Retired Lt. General DS Hooda’ at 10pm where the army veteran shared his views on surgical strikes, militant camps and social media usage by soldiers.

Past glories

 Infotainment channel History TV18 showcased a series of documentaries on eminent personalities and others the entire day like ‘Gandhi’, ‘The Birth of Empire: The East India Company’, ‘BR Ambedkar,’ ‘Taj Mahal’ and ‘Between Gandhi and Hitler.’ The channel also presented interesting facts about the country with the show ‘Vital Stats of India.’   

Music channels’ patriotism fervour

Mastiii played patriotic songs throughout the day. Bollywood music channel, 9XM, started celebrating Republic Day from January 25 with a special property called Constitution of Music featuring ‘constitutional’ principles of music drafted by their popular comic characters Bade and Chote. 9X Jalwa, India’s popular channel for classic hits, played patriotic numbers with special indents and Republic Day graphics featured in between.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular