Top Story


Home >> Media - TV >> Article

Our ad pact violated, DD signal stolen: Ten Sports

Font Size   16
Our ad pact violated, DD signal stolen: Ten Sports

Ten Sports on Sunday alleged that Prasar Bharti deleted its logo and all its advertising during Saturday's Indo-Pak cricket match and the Doordarshan signal was stolen in several countries since it was not encrypted.

"Ours was a full signal with logo and ads. Prasar Bharti deleted our logo as well as the ads. Besides, the DD signal was carried free-to-air. This resulted in signal pilferage," advisor with Ten Sports' distributor MEN RK Singh told PTI over phone from Mumbai.

He said Ten Sports has "communicated" its objections to the public broadcaster on the match telecast but there has been no word from Prasar Bharti on the matter as yet.

While declining to quantify what would deletion of the Ten Sports logo and advertising mean for the sports channel in terms of investment lost, Singh said, "We have communicated to Prasar Bharti that their act has resulted in a breach of our ad contracts and has severely hurt the Ten Sports' business fundamentals......They were serving only their own commercial interests, not any public interest in doing so."

The Dubai-based channel also asserted it has not been contacted by Prasar Bharti for reaching any "commercial" agreement for getting rights to telecast the remaining matches. "No one from Prasar Bharti has contacted us for any commercial deal."

Despite several attempts, Prasar Bhrati CEO KS Sarma remained unavailable for comments.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.