Top Story

e4m_logo.png

Home >> Media - TV >> Article

Odisha news channel Kanak TV revamps as Kanak News

16-September-2015
Font Size   16
Odisha news channel Kanak TV revamps as Kanak News

Odisha news channel Kanak TV which started operations in 2009, recently re-launched as Kanak News. With a tagline ‘Paribartanara Swara’, the Eastern Media Limited owned channel aims at being the voice of change for the people of Odisha across the horizon.

“A complete revamp had been on the cards for a long time now. With almost a dozen players in the market, it was important for us to change the way we look at news. We wanted to redefine the concept of Prime Time News. For us every hour is Prime Time. We have been implementing these changes for the last couple of months and the response and ratings have been highly encouraging. Kanak News has a very young and energetic team and it has been working for us,” said Tanaya Patnaik, Executive Director of Eastern Media Limited.

Special attention is being paid to present factual and balanced reports accompanied by authentic visuals. Expert analysis of news, discussions by experienced panelists will provide deeper insight to the stories and help shape opinion of the viewers.

 “Our stand is clear. We are not a neutral news channel; we have taken sides. We have taken sides for Odisha and every Odia and will be uncompromising while pursuing the state’s interest,” said Soumya Ranjan Patnaik, Chairman and Managing Director of Eastern Media Limited, referring to the philosophy of the channel.

With its re-launch, the channel has also incorporated new programs to its bouquet like Jatra Chalichi, Jeebana ra Canvas, Business Leaders, Crime Reporter and Page 3.

Kanak News is available on most cable television networks -- Ortel Communication, Variety, Hathway and D2H platforms -- Tata Sky, Dish TV and Jain Hits.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients